Reuse a Shoe

Role
Lead Service Designer

Date
July 2020 (ongoing)

Problem
For the past 26 years Nike’s recycling program, Reuse a Shoe, has been turning worn out shoes into Nike Grind, a material used to make performance products and sport surfaces.
Not everyone's aware of its existence.

Challenge
How can we create more awareness around Nike’s strong engagement towards sustainability and recycle more shoes?

Solution
A digital and retail service to enable Nike members to recycle their worn out shoes for free via a prepaid recyclable mailer bag.

Available in France on Nike app, Nike Run Club app, nike.com and at retail.

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Nike Coach

Role
Lead Product Strategist

Date
Jan 2018 to Sep 2019

Problem
It's tough to start running. Whether you're just looking for the right shoes to run in or the motivation to get out there.

Challenge
How can we give new runners all the information, inspiration and motivation they need to get out there and start running.

Solution
A 1:1 voice and chat assistant to help you get running: find the right kit, meet your goals & get tips to keep you going.

Available on nike.com and Google Assistant (voice & chat) in English, French & German.

Airbnb Flex

Role
Product Designer

Date
Sep to Nov 2019

Problem
Airbnb connects thousands of hosts and guests every day.
Yet the process for them to agree on an exact check-in time can be complex.

Challenge
How can we simplify Airbnb's check-in experience?

Solution
An automated check-in feature for both hosts and guests.

Available all throughout the journey: before, during and after having booked a trip.

This project was completed during my course at The Design Crew

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Hi I'm Théau
a French/Irish Product Designer
based in Paris 

Currently working at Nike
as a membership brand manager
to create meaningful products,
services & experiences

Service Design
Reuse a Shoe
20
Product Design
Airbnb Flex
19
Product Strategy
Nike Coach
19

Besides work, I'm also passionate about a few other things

Proud PSG supporter, Verratti's #1 fan
Messy waves, strong currents & onshore winds
Mostly flat tires & village signpost sprints
Anywhere new, ideally close to the mountains or sea

Still here? In case you'd like to read some more

What I've Learned from Product Design
8 min read
Let's get in touch!
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by Théau