Lead Service Designer
July 2020 (ongoing)
For the past 26 years Nike’s recycling program, Reuse a Shoe, has been turning worn out shoes into Nike Grind, a material used to make performance products and sport surfaces.
Not everyone's aware of its existence.
How can we create more awareness around Nike’s strong engagement towards sustainability and recycle more shoes?
A digital and retail service to enable Nike members to recycle their worn out shoes for free via a prepaid recyclable mailer bag.
Available in France on Nike app, Nike Run Club app, nike.com and at retail.
Lead Product Strategist
Jan 2018 to Sep 2019
It's tough to start running. Whether you're just looking for the right shoes to run in or the motivation to get out there.
How can we give new runners all the information, inspiration and motivation they need to get out there and start running.
A 1:1 voice and chat assistant to help you get running: find the right kit, meet your goals & get tips to keep you going.
Available on nike.com and Google Assistant (voice & chat) in English, French & German.
Sep to Nov 2019
Airbnb connects thousands of hosts and guests every day.
Yet the process for them to agree on an exact check-in time can be complex.
How can we simplify Airbnb's check-in experience?
An automated check-in feature for both hosts and guests.
Available all throughout the journey: before, during and after having booked a trip.
This project was completed during my course at The Design Crew